Seek out opportunities to talk to the business owner or marketing director. Could be via, in-person meeting, call, or email.
Ask questions to get to know their company. (Goal is to discover what their business needs are) Focus on questions that help you discover more about them and their marketing or traffic. Avoid questions that they can answer just yes or no, those don’t give you any details about the company.
Align the prospect’s needs with what your business (ExploreTexas.Com) has to offer
Show your product when the prospect is interested and engaged. (Walk them through the ExploreTexas.Com site)
When Prospect tells you about your product fulfilling their needs and or is really interested, don’t be afraid to ask for the sale. “Which one will fit your budget, or fit your needs best?” is usually more successful than “Do you want to purchase an ad?”