Know Your Product

You have now received, acted upon, and replied to the ExploreTexas.Com QUESTIONS, COMMENTS AND SUGGESTIONS exercise, as relates to your ExploreTexas.Com Website review.  Go back to the Website at least three time a day. ‘EXPLORE’ the site thoroughly to go beyond familiarization with, to mastery of every possible permutation of user experience, with the eye of a new user or client accessing the Website for the first time. 

When you visit with potential clients, they will be counting on you for your PRODUCT EXPERTISE and GUIDANCE, and they expect you to DELIVER, with UNHESITATING CONFIDENCE.  

When you know the PRODUCT forwards and backwards, the HARDWARE and the SOFTWARE, and the BENEFITS and VALUE PROPOSITION to the client, you instill confidence with the effectiveness of the MARKETING PLATFORM and the tremendous VALUE PROPOSITION.